Choosing the best QR Code Tech for Direct Mail
Notes on choosing QR code SaaS plus a comparison of the players.
By Tom Gibbons
Published 10/3/24
A Direct Mail-specific QR code tool should speed up production, generate revenue, and deliver MarTech strength scan tracking and analytics to your digital marketing customers.
In this post I cover some "need to haves" as well as compare Stampede vs. GrayHair vs. Flowcode.
Stampede improves direct mail response with QR code tech that can be easily integrated into any print or data workflow. Unlike competitors, Stampede is built to handle millions of QR codes and integrates with USPS IMB for precise tracking. Stampede empowers providers to offer MarTech services while boosting revenue, outpacing Flowcode and GrayHair in delivering superior direct mail QR code solutions.
Choose a platform built for Direct Mail
Stampede is designed specifically for direct mail and the modern marketers who use it as a digital channel. Unlike generic solutions, Stampede is tailored to meet the unique needs of direct mail campaigns – handling massive volume, print-ready graphics, using IMBs, and more.
Your customers are digitally savvy. Make sure your direct mail offering should be "MarTech" savvy.
Our team, the inventors of Programmatic Direct Mail, combines expertise in both digital marketing and direct mail. This unique blend of skills means we understand what sophisticated digital marketers need and deliver solutions that seamlessly integrate digital and direct mail strategies.
1-to-1 personalization is a must-have in direct mail
Stampede stands out by handling millions of unique QR codes, unlike other solutions that only manage small batches. This capability is crucial for direct mail, where each postcard needs to be individually tracked, giving you detailed insights into your campaign's performance.
Offer a Branded Scan and Track Experience
With Stampede, you can use our API to direct scans to custom domains like qr.customerbrand.com on behalf of your client, enhancing their brand's safety and promotion. This feature ensures that every interaction maintains the brand’s integrity and provides a smooth user experience.
You must be able to monetize a QR code offering
Stampede's ready-to-use white-label solution lets direct mail service providers earn extra revenue by offering advanced QR codes. Providers can charge a small fee for each unique QR code, something other solutions don’t offer, adding significant value to their services.
Love the USPS, they'll love you back
Stampede is built to work seamlessly with USPS's Integrated Mail Barcode (IMB), improving the accuracy of mail tracking and delivery confirmation. This integration makes it easier for users who depend on USPS for their direct mail campaigns. In addition, Stampede makes it easier to qualify for USPS promotional postage pricing.
Demand SaaS-style pricing with volume discounts
Stampede offers a simple subscription model with clear monthly or yearly fees, and volume discounts for higher usage. Unlike other services that hide their pricing or change it case-by-case, our transparent pricing ensures fairness and makes budgeting straightforward.
Easy Scan Data Access: Digital Marketers 💙 Data
Stampede lets you own your data by pushing all raw scan and tracking information directly to your storage in real-time. Other solutions keep the data to themselves and only provide dashboards. Full data transparency and ownership are crucial for detailed analysis and strategic planning.
When choosing a service, it's important to select one that understands your specific needs, offers transparency, and provides full control over your data.
TL;DR
Stampede enhances direct mail with easily integrated QR code tech, handling millions of codes for precise tracking and superior campaign insights. It offers custom domains, monetization opportunities, and full data ownership, outpacing competitors like Flowcode and GrayHair.
Comparison
🛠️ Purpose-built for Direct Mail
Stampede
GrayHair
FlowCode
🧑💻 Built for Savvy Digital Marketers
Stampede
GrayHair
FlowCode
💰 Mail Providers Can Monetize
Stampede
GrayHair
FlowCode
🧬 Generate Millions of Unique QR Codes
Stampede
GrayHair
FlowCode
🐾 Tracks Millions of Unique QR Codes
Stampede
GrayHair
FlowCode
🌐 Custom Domains
Stampede
GrayHair
FlowCode
💌 Uses USPS IMB (Integrated Mail Barcode)
Stampede
GrayHair
FlowCode
💳 SaaS + Volume Subscription
Stampede
GrayHair
FlowCode